Brief
With a range of local and imported CBD infused coffee roasts Cosmic Coffee required a brand with a twist for the modern coffee connoisseur.
Approach
Cosmic Coffee have positioned themselves in the re-emerging CBD/psychedelic culture. This provided an opportunity to explore a left of centre solution.
Visual identity
The Cosmic Coffee identity conveys the brands playful nature with an exuberant, visually rich approach that stands out from the minimal style of most coffee roasting lines targeting millennials. A vibrant look has been developed with jewel-tone vintage colours, lush illustrations and witty messaging that resonates emotionally with consumers and taps into the nostalgia of CBD and quality coffee.
