Katrina Cleary
Food Stylist & Recipe Writer

Client — Katrina Cleary
Sector — Food Style & Photography
Office — Melbourne

Discipline
Brand Identity
Social Media & Digital Assets
Print Collateral
The Katrina Cleary brand identity elevates a highly accomplished Melbourne-based food stylist and recipe writer with a career spanning over two decades. Known for her expertise across advertising, packaging, editorial, and motion, Katrina required a sophisticated yet approachable visual framework that would celebrate her culinary craftsmanship while letting her vibrant food photography take centre stage
Brief
The brief required a refined visual style embedded with a sense of freshness—designed to frame and enhance her portfolio imagery with subtle details and clean informational layouts without ever overpowering the artistry of the food itself.
​​​​​​​Approach
Key attributes considered throughout the process included playfulness, approachability, structural balance, and a seamless visual offset for vibrant ingredients. Rather than relying on rigid or overly clinical layouts, the creative direction embraced organic, ingredient-inspired forms and soft, understated tones to create an inviting visual ecosystem tailored to the commercial food and publishing sectors.
Strategy
The resulting visual identity is instantly recognizable, playful, and approachable. The logo is inspired by raw ingredients, seeds, and grains styled into a harmonious round form synonymous with the culinary industry—a versatile motif that also doubles as a dynamic pattern system across collateral. A soft, sophisticated color palette was introduced to offset Katrina's vibrant imagery and delectable creations.
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