Topiary House Toorak
'Naturally refined luxury living.'
Brand strategy, visual and verbal language.
Approach
An opportunity to become part of Melbourne's most illustrious suburbs. 20 bespoke, architecturally designed residences set in the heart of Toorak.
Brief
Melbourne Architects together with artisans from around the globe have created 20 residences inspired by the fusion of world class craftsmen-ship and nature. The properties include pre-fabricated kitchens direct from Italy and meticulous gardens from one of Melbourne's most iconic landscape designers.
These properties exude a level of luxury one expects when living in the desirable suburb of Toorak. I was asked to devise a brand strategy that would capture the attention and imagination of our target demographic. Something that provided depth to the development and also convey the aspirations of prestige and luxury.
Research & strategy
An air of intrigue attracts the most curious of individuals. “Topiary House Toorak” takes us on a journey around the globe to some of the world’s most famous landmarks, properties and locations. Topiary is an art form that is refined, classic and understated one which is synonymous with aristocracy, wealth, prosperity and a life of privilege.
Visual identity
Luxury brands were of great importance during the development process of Topiary House Toorak. I wanted the demographic to feel as though this brand experience was a natural extension of their lives. Therefore we considered our targets consumer values and used this to shape our visual identity.
Understated applications with a minimalist aesthetic and attention to texture through material choices allowed us to shape a luxury brand of our own which oozed sophistication, much like the residences themselves.
